Platform’s month-to-month lively consumer base has reached 65 million as of October 2022; over 73% customers belong to non-metros and 47% are ladies
Look Gaming, a part of client web firm Look, has greater than doubled its lively consumer base in three quarters, revealed the Look Gaming Tendencies Report, 2022. The report said that the variety of month-to-month lively customers on the platform elevated by 116%, from 30 million at the start of January 2022 to 65 million as on 31st October 2022, making it one of many largest and wide-reaching gaming and recreation streaming locations within the nation. The expansion has been pushed largely by the adoption of gaming amongst more and more numerous demographic units, the report discovered.
Girls accounted for near 47% of Look Gaming’s consumer base, whereas non-metro customers fashioned 73% of the identical. This means that the marketplace for gaming is quickly increasing throughout the size and breadth of the nation, and throughout a number of demographics. Gaming has additionally damaged age boundaries on the platform, with curiosity in gaming and recreation streaming coming from a large age spectrum. Older generations have proven a higher inclination in the direction of taking part in informal video games – 27% of customers within the 45-54 and 19% within the 55+ age teams are partaking with this recreation class. Customers within the age group of 18-24, then again, confirmed a robust desire for watching dwell recreation streams on Look Gaming. 47% of the dwell stream viewers got here from this age group.
Look Gaming allows customers to find over 400 causal video games, professional gaming, tournaments and dwell recreation streams amongst others immediately on the lock display of Android smartphones. Doing so, makes gaming way more accessible to a large viewers. This ease of discovery has been a serious purpose for the adoption of gaming by numerous teams on Look Gaming. The power to play these video games with out ing them has additionally been a key issue, because it permits customers to recreation with minimal storage and information necessities, the report said.
“We see gaming as one of the vital highly effective and educative types of leisure accessible as we speak. Look is dedicated to bringing a each day dose of world-class gaming experiences to folks on their lock screens and by doing so, we’re increasing the gaming consumer base worldwide,” mentioned Bikash Chowdhury, Chief Advertising Officer at Look. “The insights in our Look Gaming Tendencies Report, 2022 testify to the truth that customers throughout the spectrum are loving the Look Gaming proposition of enjoyable, thrilling and fascinating video games aided by straightforward discovery and simplified utilization,” he added.
Look Gaming Development Story – A participant for each recreation, a recreation for each participant
Within the final yr, Look Gaming’s library has grown to 400+ video games throughout 15+ classes, protecting classes akin to technique video games, puzzles, arcade, simulation, informal, motion and shooter amongst others. The report highlights that 30% of avid gamers take pleasure in technique video games making it probably the most sought-after class on the platform, adopted by puzzles, arcade and simulation video games which stand at 15%, 12% and 11% respectively.
Amongst new customers, 50% of them proceed to have interaction on Look Gaming even after 6 months, whereas, amongst retained customers, the platform has witnessed 80% progress within the first month of retention. Among the prime and most performed video games on the platform embrace Defend the Tank, Escape from Aztec, Swing Monkey, Jewels Block, and Fruit Katana amongst others.